I’d just like to take time out of everyone’s busy schedule to shine a light on an under-appreciated asset on the pop culture grid here of late.  Amongst all of the glitz and glam, amid the bubble gum sexuality that we expose the youth of America to at a frightening rate, a light is beginning to shine through and it comes in the shape of a seventeen year old New Zealander.

I don’t pretend to be her biggest fan nor do I celebrate her entire collection but I think Lorde is wonderful in all that she represents.  Ever since the late 90s our pop culture has been inundated with flavor of the month celebrities flashing stacks of cash and convincing our impressionable tweens that the logo on their shirt/purse/car/shoe determines its value.  We are a materialistic superficial society due in some part due to the messages conveyed by these idols that we hold on the pedestals of our society – namely television, film and music.

While educated adults and the “nerds who hold no social sway in the cafeterias of our schools may have pointed out the inherent flaws in this approach to life but their voices have gone essentially unheard.  What we… I mean they needed was one of these pop icons to carry the message for them.  Enter Lorde.

You may not know it but you’ve probably heard one of her songs by now.  Her EP entitled The Love Club dropped in 2012 and since then she’s spent time on the Billboard Hot 100, won the Song of the Year and Best Pop Solo Performance for her song “Royals” at the 2013 Grammys, and was voted International Female Solo Artist at the BRIT Awards.  This is all within the last twenty-four months.  She is seventeen years old.

Watch the following:

A few things stand out.  She doesn’t look like a pop star.  That’s a good thing because neither do you nor your kids or the kids next door.  Inner talent makes her stand out, not something superficial.  Secondly her message flies in the face of every music video produced since the days of TRL.  She’s specifically telling her audience what not to care about.  Her line, “I’m kind of over being told to put my hands in the air… so there” in the second video (“Team”) flies in the face of everything we’ve been told by this medium since the Clinton administration.  She strips down false pretenses and social hierarchies, and does so with a catchy back beat.  Kudos to her.

Earlier this week she Tweeted the following:

In doing so she is dismissing the same marketing teams that have built careers and potential Proactiv sponsorships that will send future spawn of the Twilight saga cast to college.  I know incredibly little about Lorde but I can tell by her words and her actions that she’s in this business for the art itself as opposed to the fame which only draws me to her.  I haven’t seen an artist gain this success by so openly preaching against it since Nirvana.  She’s an electronic pop Kurt Cobain (and hopefully without the heroin addiction).  I’m buying what you’re selling Lorde.  Keep up the good work and parents make sure your kids stay tuned in to the only sane message being broadcast.